The highest yielding property market in the South with economic growth outpacing the rest of the UK

Since May 2017 Southampton saw the biggest rise in yields of any city in the UK


A city growing in affluence, there’s commitment to enhance the urban experiences of residents, businesses and visitors as the city grows economically and culturally. Southampton’s ambition is matched by a clear vision, plan and ability to deliver. With over £3 billion of public and private investment, the city’s strategic master plan outlines its commitment to further increase Southampton’s appeal as a great place to do business, visit and live.

 

Playing a key role in the UK-wide economy, Southampton is also home to Europe’s leading turnaround cruise port, contributing over £350 million p.a., whilst also being the UK’s most productive container port. Major employers in the city include Aviva, Deloitte, Ernst & Young, HSBC, KPMG and PwC to name a few.

Thriving economy, growing 3% faster than the national average

£3 billion is being invested into Southampton’s ambitious city centre Master Plan, playing a pivotal role in the city’s transformation

Core Strategy identifying a housing requirement for the city of 16,300 by 2026 as a priority issue

The biggest rise in yields of any UK city since May 2017, of 2.2 percentage points, due to a 20% uplift, with capital growth of 14% over the period

Tenant Demand in Southampton


Since May 2017 Southampton saw the biggest rise in yields of any city in the UK, of 2.2 percentage points, due to a 20 per cent uplift in rents. The Southampton Core Strategy identifies a housing requirement for the city of 16,300 by 2026 as a priority issue now and the plans for the city forecast up to 24,000 new jobs over the next 20 years. This is putting increasing pressure on the existing undersupply of housing that reached 940 homes across the region last year.